via Nickelodeon press release:
Nickelodeon Unveils New Generation Of Content For New Generation Of Kids At Annual Upfront Presentation
Joining Nick’s Content Portfolio This Season Are: Animated Series Sanjay & Craig and Breadwinners; New Live-Action Series The Haunted Hathaways and The Thundermans; and Robust Preschool Lineup Including New Dora the Explorer Spin-Off
Presentation Featured First Research Findings on New Generation of Post-Millennials and Announcements of Innovative New Content Development Platforms
Presentation Punctuated with Appearance by Josh Duhamel, Host of Nickelodeon’s 26th Annual Kids’ Choice Awards, and Musical Performance by OneRepublic
NEW YORK, Feb. 26, 2013 – Nickelodeon today at its annual upfront previewed its strategy to serve the new generation of post-millennial kids; introduced a line-up of brand-new animated and live-action comedy series from new creative voices; outlined plans for new, innovative content development platforms; and presented a new slate of educational preschool programming. Hosted by Nickelodeon Group President Cyma Zarghami, the presentation was held at Jazz at Lincoln Center in New York City.
Among the new animated projects introduced were: Sanjay & Craig, an animated series about a boy and his best friend–a snake–whose creative team combines two first-generation Nickelodeon creators Will McRobb and Chris Viscardi (The Adventures of Pete & Pete) with first-time Nickelodeon creators and co-executive producers Jim Dirschberger , Jay Howell and Andreas Trolf ; and Breadwinners, whose creative team (animator Gary “Doodles” DiRaffaele and writer Steve Borst ) came from Nickelodeon’s Animation Shorts Program and features two booty-shaking ducks who operate a bread delivery service out of their awesome, jet-fueled rocket van. Additional new animated projects include the previously announced Rabbids and Monsters vs. Aliens. Nickelodeon is also picking up a third season of its hit animated series Teenage Mutant Ninja Turtles, which bowed in 2012 as the number-one new animated series with boys 2-11.
In addition, Zarghami outlined Nick’s commitment to researching the newest generation of kids, the post-millennials, born between 2005 to present, as well as how the network is reinventing its development process and pipeline and innovating on new platforms. The presentation also included a look at Nickelodeon’s just-launched Nick App–which now ranks as the number-one title on the Entertainment App list and the number-two title on the Free App list in the iTunes Store, approaching 400K downloads. Also detailed were: a new live afternoon daypart, Nick Studio 10;announcements about new sketch-comedy workshops for live-action development; and a partnership with Brian Robbins ‘ AwesomenessTV online site.
“We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids,” Zarghami said. “Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them.”
In a surprise appearance, actor Josh Duhamel took the stage to highlight his role as host of Nickelodeon’s 26th Annual Kids’ Choice Awards, which will air Saturday, March 23, at 8 p.m. (ET/PT). Duhamel was later joined by Viacom President and CEO Philippe Dauman ; and the presentation was capped off with a musical performance by Interscope recording artists OneRepublic, who performed their latest hit single, “If I Lose Myself.”
Details of Nickelodeon’s new content slates include:
- Sanjay & Craig–The 20-episode series tells the story of two best friends–one of whom is a snake–and the true adventures of being a kid. Voice actors include: Maulik Pancholy (30 Rock) as Sanjay; Chris Hardwick (Nerdist, Back at the Barnyard) as Craig; Tony Hale (Arrested Development) as Mr. Noodman; Linda Cardellini (Freaks and Geeks) as Megan; Kunal Nayyar (The Big Bang Theory) as Vijay; and Grey DeLisle (Fairly Odd Parents) as Darlene. Sanjay & Craig is created and co-executive produced by Jim Dirschberger , Jay Howell (character design for Bob’s Burgers) and Andreas Trolf , and executive produced by Nickelodeon alumni Will McRobb and Chris Viscardi (The Adventures of Pete & Pete, Alvin and the Chipmunks).
- Monsters vs. Aliens–Inspired by DreamWorks Animation’s 2009 blockbuster feature film ($383 million worldwide gross), this new series follows the further adventures of the beloved monsters — B.O.B., the gelatinous blob without a brain; Link, the prehistoric fish-man; Dr. Cockroach, the half-man/half-insect mad scientist; and Susan (aka Ginormica), the incredible growing woman — as they learn to adapt to a new world filled with bizarre aliens. This series, which is greenlit for 26 episodes, marks the third partnership between Nickelodeon and DreamWorks Animation.
- Rabbids–This series brings to television the hysterical physical comedy that is the hallmark in Ubisoft’s wildly successful Rabbids video games. Irreverent, unpredictable and silly, the Rabbids are a mysterious breed of rabbit-like creatures that explore, and often wreak havoc, in the human world. Everything is a source of wonder and amusement, and these indestructible and uncontrollable creatures have absolutely no respect for the social rules that govern society. For them, there are no laws, no rules of the road. It’s all about having fun and saying “Bwaaaaaah!” Nickelodeon has secured global broadcast rights for 26 new half-hour CG episodes of Rabbids, which will be produced by Ubisoft.
- Breadwinners – Created by Gary “Doodles” DiRaffaele (MAD, Metalocalypse), who was discovered from Nick’s 2012 Animated Shorts Program, and Steve Borst (Teen Titans Go!, MAD), Breadwinners follows two booty-shaking ducks as they operate a bread delivery service out of their awesome, jet-fueled rocket van. The series was picked up for 20 full-length episodes.
- Nickelodeon has renewed its Animated Shorts Program, as a further commitment to produce hit animated content for kids. Last year, more than 600 pitches were collected during Nickelodeon’s inaugural program. From the pitches, 12 were created and five are in series development. All 12 shorts will air on the network, or appear on www.nick.com or on Nickelodeon’s new app, which launched Feb. 21.
- Nickelodeon also announced a third season pick up of its hit Teenage Mutant Ninja Turtles series, which was 2012′s number-one new animated program with boys 2-11 across all TV. Season two is currently in production.
- For the 2013-14 season, the network will also roll out new episodes of returning hit animated series, including season two of The Legend of Korra, SpongeBob SquarePants,The Fairly OddParents, Winx Club, T.U.F.F. Puppy, Kung Fu Panda : Legends of Awesomeness and Robot and Monster.